Aashni & Co is an Online and London-based destination for a curated edit of luxury Indian fashion, with a collection from over 400 designers from all over India.
Aashni & Co has seen a direct correlation between website performance and sales. They wanted to improve their website speed, and thus enhance the customer experience, leading to more conversions. One major challenge was that the 3rd party scripts were slowing down the website, affecting the website performance.
N7’s AI driven Image Optimization (AIO) helped optimize the product images throughout the website, thus enabling the customers to stay more engaged on the website. Third-Party Java Script Accelerator analyzes, controls and sequences the 3rd parties thus resulting in a faster website.
Aashni & Co deployed Nitrogen across its website pages. This has resulted in 40% increase in website speed and 4% increase in conversions.
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