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Nvizion Solutions

Commerce Experience Lab

We help enterprise commerce teams design, build, and optimize high-conversion digital journeys — from UX strategy to storefront engineering. We identify friction, sharpen customer journeys, and deliver high-performing experiences that drive conversion, retention, and lifetime value.

01

Our Expertise

We don't just design interfaces, we invest in outcomes. Commerce Experience Lab is a specialized practice for e-commerce brands that provides all UI and UX experience services under one roof.

  • 20 years delivering commerce experiences at scale
  • End-to-end expertise from UX strategy to engineering
  • 1000+ commerce brands across FMCG and retail
  • Proven across B2B, B2C and D2C commerce models
  • Specialists in headless, composable and complex commerce
Nvizion Solutions

The Old Way vs The CXL Way

Commerce UX is broken in most enterprise stores. CXL is a dedicated UX and storefront engineering practice focused entirely on commerce experience optimization.

01

The Old Way

Product discovery takes too long — buyers leave before they find what they need

  • Mobile conversion lags desktop and the gap keeps growing
  • Checkout friction kills revenue at the moment that matters most
  • Slow pages destroy SEO rankings and engagement
  • UX decisions driven by opinion, not data
02

The Commerce Experience Lab Way

CXL Radar — identify conversion blockers before they cost you a sale

  • CXL Blueprint — design optimal journeys across every device
  • CXL Interface — build high-conversion UI that removes friction
  • CXL Build — a storefront engineered for speed and scale
  • CXL Evolve — continuously optimise UX using real behaviour
Nvizion Solutions

Our Offerings

End-to-end commerce experience delivery — from rapid audits and journey design to performance optimization and continuous improvement.

01

CXL Radar

We reveal what’s blocking conversions.

  • Comprehensive UX Audit Report
  • Product Discovery Journey Analysis
  • Performance & Core Web Vitals Snapshot
  • Accessibility & SEO Red Flag Review
  • Prioritised Roadmap & Action Plan
02

CXL Blueprint

Designing the path to purchase.

  • Information Architecture & Category Hierarchy
  • User Flows, Personas & Journey Maps
  • Login, Registration & Checkout Journey Design
  • Post-Order & Account Journey Design
03

CXL Interface

Interfaces built to move buyers forward.

  • Wireframes & Interactive Prototypes
  • High-Fidelity UI — Discovery, Cart & Checkout
  • Usability Testing & Design Refinement
  • Accessibility Compliance & Developer Handoff
04

CXL Build

Built for scale. Tuned for speed.

  • Headless Storefront Design-to-Code
  • UI Component Architecture & Design System
  • E-Commerce & CMS Integrations
  • Performance Optimisation & Core Web Vitals
05

CXL Evolve

Long-term performance and continuous optimization.

  • UX & Behaviour Monitoring
  • Iterative UX Improvements Across Key Journeys
  • Conversion Friction Reduction
  • Mobile Usability & Speed Optimisation
Nvizion Solutions

Why should you hire us?

01

Commerce-native UX

Not a generic design agency — built specifically for commerce.

02

UX + Engineering together

Design that actually ships in composable/headless architectures.

03

AI-Ready Experiences

From personalization to predictive journeys.

04

Conversion-focused

Every journey tied to revenue metrics.

05

Commerce platform expertise

SAP Commerce, BigCommerce, Commercetools and more.

06

Built to Ship Fast

Pre-built frameworks, design systems, and proven workflows.

05

Ship better UX, faster

Whether it's a new product, redesign, or UX rescue, we'll help you simplify flows, improve usability, and lift conversion. Backed by 20 years of experience with leading FMCG and retail brands.

Plan your UX transformation →