Electrolux is a Swedish multinational home appliance manufacturer headquartered in Stockholm.
Electrolux wanted a B2C-like experience for B2B customers — segmentation, personalization and personalized journeys — while managing multiple sites and catalogs, and offering instalment payments.
One master catalog with multiple child catalogs, a customized B2C accelerator leveraging B2B features, bundled extended-warranty templates, Klarna integration for instalment payments, and boost & bury search merchandising.
All stores on one instance with single sign-on, and increased revenue thanks to “Pay in instalments” positively impacting buying behaviour.
Doterra is a US-based online retailer of essential oils with offices in Taiwan, Japan, Europe, and Australia.
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