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Customer story

Direct Wines achieves faster go-to-market by moving to hybrid headless architecture

Direct Wines helps consumers across the US, UK and Australia discover wines perfectly suited to their tastes.

Customer story

The story

01

The Challenge

Direct Wines needed a modern commerce platform. Implementing features took too long, with costly full-stack dependencies, and they wanted to grow holiday revenue and loyalty.

02

The Solution

Nvizion re-platformed the site to a hybrid headless architecture, eliminating back-end dependencies and enabling APIs for future innovation.

03

The Benefits

Feature launch time reduced from 3 months to 2 weeks, a unified codebase for web and mobile, and sales up 8% during Christmas.