PUMA sells thousands of products each season in 120 countries. Product information was managed in many siloed systems, with no central source to feed e-commerce.
PUMA needed a single, trusted view of product information across regions, channels and touchpoints, despite 12-week product lifecycles, siloed data, and the complexity of embedding data quality and governance.
Nvizion has been PUMA’s data partner for 10 years, deploying Informatica MDM – Product 360 as a central, trusted source of product information, with Informatica Data Quality and Business Process Management.
Sales growth within 9 months, up to 20% higher conversion rates, streamlined operations, and ROI and efficiency targets achieved in under 2 years.
Poly (formerly Plantronics) produces audio communications equipment for business and consumers.
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