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Customer story

Balsam enjoys 5% increase in conversions due to improved performance and availability

Balsam Brands is a multi-brand E-Commerce retailer with roots in holiday and home décor.

Customer story

The story

01

The Challenge

Peak holiday traffic resulted in site crashes and lost conversions. Order issue handling and server restarts were manual, and catalog publishing took around 4 hours.

02

The Solution

We rearchitected the platform to handle 2X more users, reduced catalog publish times from 4 hours to 10 minutes, optimized the database and application server, and customized the ASM storefront with new features.

03

The Benefits

A 5% uplift in holiday conversions, twice the traffic capacity without degradation, and operational efficiency increased by 80% through detailed order alerts and automatic restarts.